Strategy
CMS Migration, Website Design & Development, Basic Technical SEO, Content Architecture for Services
Client
Carol Macfarlane
Duration
2 Weeks
Service
Web Design, Web Development, Basic SEO
Overview
Sydney Wedding Celebrancy (by Carol Macfarlane) offers wedding celebrant services, MC/reception hosting, and all-in-one wedding day support. The goal was to simplify service navigation, enhance conversion paths, and stabilise SEO after the CMS migration.
Challenges
- Presenting multiple service types without overwhelming users
- Making “celebrant + MC + on-the-day support” easy to understand
- Improving the “book a chat” / enquiry path across the site
- Strengthening credibility and clarity for high-intent visitors
- Maintaining SEO foundations through CMS migration
Results
2X
Increase in booking chats
+20%
Improvement in engagement rate
+14%
Increase in enquiry submissions
★★★★★
Just Digital Gurus brought structure and clarity to the entire website. Couples can now find the right service fast and the booking flow feels effortless.
