Strategy
UX Brand Identity
Duration
Three Week
Overview
DankPoet is a multi-location cannabis dispensary and delivery brand operating across California. With both in-store retail locations and a delivery platform, DankPoet relies heavily on its website to communicate daily deals, seasonal campaigns, and location-specific offerings.
Challenges
- Frequent promotional updates that required fast turnaround
- Dual-brand retail (cannabis) visually cluttered
- Maintaining compliance-friendly messaging while still driving action
- Separate copy needs for dispensary pickup vs delivery
- Majority of traffic coming from mobile devices
- Need for consistent branding across homepage, campaigns, and delivery pages
Results
2X
Increase in Session Duration
30%
Homepage engagement
★★★★★
The JDG team helped us move faster with campaigns while keeping everything clean and consistent. The improvements to our site and delivery flow made a real difference.