Strategy
CMS Migration, Website Design & Development, Basic Technical SEO, Local Service Page Structure
Client
Annyse Applegate
Duration
2 Weeks
Service
Web Design, Web Development, Basic SEO
Overview
Annyse is a North Brisbane-based mobile makeup artist specialising in bridal and event makeup across Brisbane/Moreton Bay and the Sunshine Coast. The goal of this project was to modernise the design, improve service page clarity, and make it easier for users to request availability and book.
Challenges
- Clearly separating Bridal Makeup vs Event Makeup without confusion
- Highlighting the “natural, soft glam” positioning quickly
- Improving enquiry flow (availability → booking request)
- Making key trust signals more visible (experience, reviews, process)
- Ensuring SEO foundations were maintained after CMS migration
Results
2X
Increase in booking enquiries
+26%
Improvement in service page engagement
+10%
Increase in organic clicks to service pages
★★★★★
Just Digital Gurus made the website feel elevated and easy to navigate. My bridal and event services are clearer now, and booking requests have become much smoother.
