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If you run a dispensary, you already know the frustration. You cannot run Google Ads. Facebook shuts down your campaigns. Instagram limits your reach. Every traditional digital marketing channel that works for other industries is either blocked or severely restricted for cannabis businesses.
That leaves you with one channel that actually works consistently: organic search. And that is exactly why finding the right dispensary SEO company is not just a nice-to-have. It is the single most important marketing decision your cannabis business will make this year.
But here is the thing. Not every SEO agency understands cannabis. The compliance issues, the advertising restrictions, the way consumers search for products in this space, it is all different from what a typical ecommerce or local business deals with. Choosing the wrong agency does not just waste your budget. It can set you back months in an industry where timing matters more than most people realize.
This guide breaks down everything you need to know about hiring an SEO agency for dispensaries. We will cover what services to expect, how to evaluate a cannabis SEO specialist, what pricing looks like in the real world, and the red flags that should make you walk away. No fluff, no generic advice. Just practical information based on what actually works in cannabis SEO right now.
Why Your Dispensary Needs a Dedicated SEO Company
Let's be real for a second. If you could run Google Ads or paid social campaigns the way a restaurant or clothing brand does, SEO would be one piece of a bigger puzzle. But that is not the world cannabis businesses operate in. The major advertising platforms have explicit policies against cannabis promotion, and even in states where it is fully legal, those restrictions remain in place.
That changes the math completely. When paid channels are off the table, organic search becomes your primary growth engine. Every potential customer typing "dispensary near me" or "best edibles in Denver" into Google represents an opportunity that only SEO can capture. And the volume of those searches is massive. Since 2020, cannabis-related local searches have grown by more than 300%, and that trend is not slowing down.
A dedicated dispensary SEO company understands this reality and builds strategies around it. They know that your website is not just a digital brochure. It is your primary customer acquisition tool. They understand that your Google Business Profile is not an afterthought. It is the front door to your business for the majority of local searchers. And they know that the content you publish needs to do more than fill pages. It needs to build the kind of topical authority that Google rewards with higher rankings.
The dispensaries that are winning right now are the ones that invested in SEO six to twelve months ago. That is how this works. SEO is not a quick fix, but it is the most sustainable and cost-effective growth channel available to cannabis businesses. The question is not whether you need it. The question is whether you are going to do it well or let your competitors do it better.
What Makes Cannabis SEO Different from Regular SEO
You might be wondering whether any good SEO agency could handle your dispensary's needs. After all, SEO fundamentals are SEO fundamentals, right? Keywords, backlinks, technical optimization, content. The building blocks are the same regardless of industry.
That is technically true, but the application of those fundamentals in cannabis requires a level of industry-specific knowledge that most general agencies simply do not have. Here is why.
Compliance Is Not Optional
Cannabis regulations vary by state, sometimes even by municipality. A cannabis SEO expert agency needs to understand what you can and cannot say in your content, how age-gating affects crawlability, and how to structure meta descriptions and title tags without triggering policy violations. A regular agency might write a perfectly optimized product page that gets your Google Business Profile suspended because it violates cannabis content policies they did not even know existed.
Advertising Restrictions Change the Strategy
In most industries, SEO works alongside paid search and social advertising. For cannabis, SEO often has to carry the entire load. That means the strategy needs to be more aggressive on content production, more creative with link building, and more focused on local visibility than what a generic agency typically delivers. A cannabis SEO specialist plans for this from day one instead of treating it as an afterthought.
Consumer Search Behavior Is Unique
Cannabis consumers search differently than shoppers in most other industries. They search by strain, by effect, by consumption method, and increasingly by very specific product types. "Indica gummies for sleep" is a real search query with real volume. A general SEO agency might not even think to target terms like that because they do not understand the product landscape well enough to identify those opportunities.
Link Building Is Harder
Getting quality backlinks for cannabis websites is genuinely more difficult than in most industries. Many publishers will not link to cannabis content. Some link building tactics that work in other spaces are risky or ineffective here. An experienced cannabis SEO expert knows which publications, directories, and PR channels are cannabis-friendly and can build a link profile that actually moves the needle without putting your site at risk.
Core Services to Expect from a Cannabis SEO Expert Agency
When you start evaluating agencies, you will notice that most of them offer similar-sounding service lists. The difference lies in how deeply they execute each one and whether they tailor those services to the cannabis industry specifically. Here is what a solid dispensary SEO company should bring to the table.
Technical SEO Audit and Optimization
This is the foundation. Before any content gets written or any links get built, your website needs to be technically sound. That means fast load times, mobile responsiveness, proper crawl structure, clean URL architecture, and correct implementation of schema markup. For dispensaries, this also includes making sure that age gates are not blocking search engine crawlers from accessing your content, which is a surprisingly common issue that tanks rankings.
Keyword Research and Strategy
This goes beyond pulling a list from a keyword tool. A good cannabis SEO specialist will map keywords to user intent, identifying which terms signal someone looking to buy today versus someone in the research phase. They should be targeting a mix of high-volume terms like "dispensary near me" and long-tail phrases like "THC cartridges for anxiety" that have lower competition but higher conversion rates.
On-Page Optimization
Every page on your site should be optimized for a specific target keyword cluster. That includes title tags, meta descriptions, header tags, image alt text, internal linking, and content structure. For dispensary websites, this also means optimizing individual product pages and category pages, not just blog posts and landing pages.
Content Creation and Marketing
Content is where most of the heavy lifting happens in cannabis SEO. Your agency should be producing educational blog content, location-specific landing pages, product guides, strain information, and FAQ pages that target real search queries. The content needs to be genuinely useful, well-written, and compliant with cannabis advertising guidelines.
Link Building
Backlinks remain one of the strongest ranking factors, and building them in cannabis requires creativity and industry connections. Your agency should have established relationships with cannabis publications, industry directories, and PR outlets. Guest posting, digital PR, and strategic partnerships are all part of a healthy link building strategy for dispensaries.
Reporting and Analytics
You should receive regular reports that go beyond vanity metrics. Rankings, organic traffic, local pack visibility, conversion rates, and phone calls or direction requests from Google Business Profile all matter. A good agency connects SEO performance to actual business outcomes, not just charts that go up and to the right.
Local SEO: The Backbone of Dispensary Growth
If there is one area where a dispensary SEO company should excel above everything else, it is local SEO. The vast majority of dispensary customers are searching with local intent. They want to find a store near them, check the menu, and potentially visit that same day. If your dispensary is not showing up in the Google Maps local pack for those searches, you are invisible to the customers who are most ready to buy.
Google Business Profile Optimization
Your Google Business Profile is arguably the most important digital asset your dispensary has. It controls what shows up in the local pack, in Google Maps, and in the knowledge panel when someone searches for your business name. A cannabis SEO expert should fully optimize your profile with accurate business information, proper categorization, high-quality photos, regular posts, and a strategy for generating and responding to reviews.
Local Landing Pages
If you serve multiple neighborhoods or operate in a metro area with distinct communities, each one should have its own landing page optimized for location-specific keywords. "Dispensary in downtown Portland" and "dispensary in SE Portland" are different searches with different intent, and they deserve separate pages that speak to each audience specifically.
Citation Building and NAP Consistency
Your business name, address, and phone number need to be consistent across every directory, listing, and platform where your dispensary appears. Inconsistencies confuse Google and hurt your local rankings. Your agency should audit your existing citations, fix any discrepancies, and build new citations on relevant cannabis and local business directories.
Review Management
Reviews are a major local ranking factor, and they also directly influence whether a potential customer chooses your dispensary over a competitor. Your SEO agency should help you develop a system for requesting reviews from satisfied customers and responding to every review, positive or negative, in a professional and timely manner.
Cannabis Ecommerce SEO: Optimizing Menus and Product Pages
More dispensaries are moving toward online ordering and delivery, which makes ecommerce SEO increasingly important. But cannabis ecommerce is not the same as selling shoes or electronics online. The product catalog changes frequently, many menu systems use iframes or third-party integrations that are difficult for Google to crawl, and the search behavior around cannabis products is highly specific.
Product Page Optimization
Each product on your menu should have a unique, optimized page with original content. That means unique product descriptions (not just copy-pasted manufacturer text), proper use of product schema markup, optimized images with descriptive alt text, and internal links to related products or relevant blog content. A best marijuana SEO company will treat your product pages as individual ranking opportunities, not afterthoughts.
Category Page Architecture
Your site structure should make it easy for both users and search engines to navigate your product catalog. Category pages for product types like edibles, concentrates, flower, and vapes should be optimized landing pages in their own right, targeting broader search terms and linking down to individual product pages. This creates a clear hierarchy that Google can follow and rewards with better rankings.
Dealing with Dynamic Menus
Many dispensaries use platforms like Dutchie, Jane, or iHeartJane for their online menus. These platforms are great for the ordering experience, but they create SEO challenges because the menu content is often loaded through iframes or JavaScript that Google has difficulty crawling. Your agency needs to have a strategy for making that menu content accessible to search engines, whether through custom development, duplicate static pages, or API integrations.
Schema Markup for Cannabis Products
Product schema helps Google understand what you are selling and can improve how your listings appear in search results. For cannabis, this includes product name, price, availability, brand, THC/CBD content, and other attributes that consumers search for. Implementing this correctly gives you a competitive edge in search results because many dispensaries still are not doing it.
Content Strategy That Actually Works for Cannabis
Content marketing is where cannabis SEO gets really interesting, and it is also where a lot of agencies fall short. Writing generic blog posts about "the benefits of CBD" is not a content strategy. It is a waste of time and money because that space is already dominated by massive publishers. A real content strategy for a dispensary needs to be more targeted, more local, and more tied to what your actual customers are searching for.
Topic Clusters and Topical Authority
The modern approach to content SEO is built around topic clusters. Instead of writing random blog posts, you create comprehensive coverage of specific topics that are relevant to your business. For a dispensary, that might mean a pillar page about "Cannabis Edibles Guide" supported by cluster articles like "How Long Do Edibles Take to Kick In," "Edibles vs Smoking," "Best Edibles for Beginners," and "How to Dose Edibles Safely." This structure signals to Google that your site is a genuine authority on the topic, which helps every page in the cluster rank higher.
Local Content That Drives Foot Traffic
This is an area that separates great agencies from average ones. Local content like neighborhood guides, coverage of local cannabis events, partnerships with local businesses, and content that references local landmarks and communities builds relevance for local search terms. A dispensary in Austin should not have the same content as one in Seattle. A good SEO agency for dispensaries creates content that is deeply tied to your specific market.
Educational Content That Builds Trust
Many cannabis consumers are still relatively new to the products, especially in newly legal markets. Educational content that answers real questions, like how to read a cannabis label, what different terpenes do, or how to choose between delivery methods, builds trust with your audience and gives Google strong relevance signals. This type of content also earns natural backlinks because other sites reference it as a resource.
Content Compliance
Every piece of content your agency creates needs to comply with state and local cannabis advertising regulations. That means no medical claims without proper disclaimers, no content targeting minors, and careful language around health benefits. A cannabis SEO expert agency already knows these guardrails and builds them into the content creation process from the start.
What to Look for in a Cannabis Marketing Agency
Choosing a top cannabis marketing agency is a big decision, and the wrong choice can cost you more than just money. It costs you time, and in a competitive market, falling behind for six months because of a bad agency relationship is a real setback. Here is what to evaluate.
🔑 Key Evaluation Criteria
- 1.Proven Cannabis Experience: Ask for case studies or examples from actual dispensary clients. Not just testimonials, but real data showing ranking improvements, traffic growth, and business impact.
- 2.Understanding of Compliance: Ask them about cannabis advertising regulations in your state. If they give vague answers or seem unsure, that tells you everything you need to know.
- 3.Transparent Reporting: They should be willing to share exactly what they will do each month and how they will measure results. If the reporting is vague or focused on vanity metrics, move on.
- 4.Technical Competence: Cannabis websites have unique technical challenges. The agency should be comfortable discussing crawlability, schema markup, site speed, and the SEO implications of various menu integrations.
- 5.Local SEO Expertise: For dispensaries, this is non-negotiable. They should have a clear strategy for Google Business Profile optimization, citation building, and local content creation.
- 6.Realistic Expectations: Any agency promising page-one rankings in 30 days is either lying or using tactics that will get your site penalized. Good agencies set honest timelines and explain why.
Beyond these specifics, pay attention to how the agency communicates. Do they ask questions about your business goals, your market, and your competition? Or do they just pitch a cookie-cutter package? The best cannabis SEO expert agencies treat every client as unique because, frankly, every market is unique. A dispensary in a saturated market like Denver faces entirely different challenges than one in a newly legal state with limited competition.
Red Flags When Hiring a Cannabis SEO Specialist
Just as important as knowing what to look for is knowing what should send you running. The cannabis SEO space, like SEO in general, has its share of agencies that overpromise and underdeliver. Here are the warning signs.
🚩 Walk Away If You See These
- ❌ Guaranteed Rankings: No one can guarantee specific rankings. Google's algorithm considers hundreds of factors, and anyone promising "#1 in 30 days" is either naive or dishonest.
- ❌ No Cannabis Clients: If they have never worked with a dispensary or cannabis brand, they are going to learn on your dime. That is fine for a discounted rate, but not for full-price services.
- ❌ Black Hat Tactics: Buying links from sketchy PBN networks, keyword stuffing, cloaking, or any tactic that violates Google's guidelines. These might work short-term but will destroy your rankings when Google catches on.
- ❌ Long Contracts with No Exit: Being locked into a 12-month contract with no performance clauses or exit options is a major red flag. Good agencies are confident enough in their work to offer reasonable terms.
- ❌ No Access to Your Own Data: You should always have access to your Google Analytics, Search Console, and any other tools the agency uses. If they keep that data behind a wall, they are creating dependency, not partnership.
- ❌ Cookie-Cutter Strategy: If the proposal looks like it could apply to any business in any industry, it probably will not work for yours. Cannabis needs customized strategy, period.
Cannabis SEO Pricing: What Should You Expect to Pay?
Let's talk money, because this is one of the most common questions dispensary owners have. Cannabis SEO pricing varies widely depending on the agency, the scope of work, and the competitiveness of your market. But here are some realistic benchmarks based on what agencies in this space typically charge.
| Service Tier | Monthly Cost | What is Typically Included |
| Starter / Basic | $1,000 - $2,000 | GBP optimization, basic on-page SEO, monthly reporting, limited content |
| Growth / Standard | $2,500 - $5,000 | Full technical SEO, content marketing, link building, local SEO, monthly strategy |
| Enterprise / Multi-Location | $5,000 - $10,000+ | Multi-location strategy, aggressive content, PR integration, advanced analytics, dedicated account team |
A few important notes on pricing. Cheaper is not always better, and expensive does not automatically mean effective. What matters is whether the agency can clearly explain what your investment pays for and how they will measure ROI. Ask specifically about deliverables. How many pieces of content per month? How many links? What technical improvements are in scope?
Also be aware that some agencies charge setup fees in addition to monthly retainers, especially if your website needs significant technical work upfront. This is not unusual and can actually be a good sign, as it means they are doing thorough foundational work rather than jumping straight into surface-level tactics.
The best marijuana SEO company for your dispensary is not necessarily the most expensive one. It is the one that matches your budget with a realistic strategy, sets honest expectations about timelines, and has the cannabis industry experience to back up their promises.
Generic SEO Agency vs. Cannabis SEO Expert Agency
To make the decision clearer, here is a side-by-side comparison of what to look for in a cannabis marketing agency versus what a generic SEO firm typically offers. The differences might seem subtle on paper, but they have a massive impact on results.
| Feature / Capability | Generic SEO Agency | Cannabis SEO Expert Agency |
| Cannabis Industry Experience | ❌ Rarely | ✅ Deep expertise |
| Compliance Awareness | ❌ Not equipped | ✅ Built into strategy |
| Local SEO for Dispensaries | ⚠️ Basic | ✅ Advanced (GBP, local packs) |
| Cannabis Keyword Research | ⚠️ Surface level | ✅ Long-tail, intent-driven |
| Content That Passes Ad Restrictions | ❌ No awareness | ✅ Compliance-safe content |
| Product/Menu Page SEO | ⚠️ Generic ecommerce | ✅ Dispensary menu optimization |
| Link Building in Cannabis | ❌ Risky outreach | ✅ Industry-relevant backlinks |
| Schema Markup (Product, Local) | ⚠️ Sometimes | ✅ Cannabis-specific schemas |
| Understanding of State-by-State Laws | ❌ No | ✅ Tailored by market |
| Reporting and KPIs | ⚠️ Generic metrics | ✅ Foot traffic, calls, conversions |
Comparison based on industry research across top cannabis SEO agencies and general digital marketing firms.
The takeaway here is straightforward. A generic SEO agency might be perfectly competent at the technical side of things, but they are going to miss the industry-specific nuances that make or break a cannabis SEO campaign. And in a market where compliance mistakes can get your business listing suspended or your content removed, those nuances are not just nice-to-haves. They are essential.
AI and Voice Search: The Future of Dispensary SEO
The SEO landscape is changing fast, and cannabis businesses need to stay ahead of the curve. Two trends that are reshaping how people find dispensaries are AI-powered search and voice search, and both of them require adjustments to your SEO strategy.
AI Search and Google's SGE
Google's Search Generative Experience (SGE) is changing how search results look and how users interact with them. Instead of just showing a list of blue links, Google is increasingly providing AI-generated summaries at the top of search results. For dispensaries, this means your content needs to be structured in a way that AI can easily extract and reference. Clear, well-organized content with direct answers to common questions has a better chance of being featured in these AI-generated responses.
Voice Search Optimization
More consumers are using voice assistants to find local businesses. "Hey Google, find a dispensary near me" is becoming as common as typing it. Voice searches tend to be more conversational and question-based, which means your content strategy should include natural language phrases and question-and-answer formats. FAQ pages, in particular, are well-suited for capturing voice search traffic.
Topic Clusters for AI Authority
AI search engines value topical depth. Instead of superficial coverage of many topics, focus on building comprehensive content clusters around your core topics. This signals to both traditional and AI-driven search engines that your site is a genuine authority, which improves your chances of being featured in AI summaries and voice search results.
The PR + SEO Synergy Most Agencies Miss
Here is something that separates the truly effective cannabis SEO expert agency teams from the rest: they understand that public relations and SEO are not separate channels. They are deeply interconnected, and when you combine them strategically, the results multiply.
Think about it this way. Every time your dispensary gets mentioned in a cannabis publication, a local news outlet, or an industry blog, that mention usually comes with a backlink. And backlinks from authoritative, relevant sites are one of the most powerful ranking factors in SEO. A press mention in a publication like Leafly, MJBizDaily, or a local newspaper does not just build brand awareness. It directly strengthens your search engine rankings.
But this only works when the PR efforts are coordinated with your SEO strategy. The press release or pitch needs to target publications that will provide followed backlinks. The anchor text and linking structure needs to be intentional. And the content on your site that those links point to needs to be optimized to capitalize on the authority boost.
Most generic agencies treat PR and SEO as separate line items. The best cannabis agencies integrate them into a single strategy where every press mention, every industry partnership, and every community event becomes an SEO opportunity. If you are evaluating agencies and one of them talks about PR-driven link building as part of their SEO strategy, that is a very good sign.
This is particularly valuable in cannabis because traditional link building tactics are harder to execute. Guest posting opportunities are limited, directory links only get you so far, and buying links is risky. PR-driven backlinks are natural, authoritative, and sustainable, which is exactly what Google wants to see.
Measuring Success: KPIs That Actually Matter
One of the biggest mistakes dispensary owners make is judging their SEO performance based on the wrong metrics. Rankings matter, sure. But rankings without traffic are meaningless, and traffic without conversions is just vanity. Here are the KPIs that a good dispensary SEO company should be tracking and reporting on.
📈 Traffic Metrics
- Organic traffic growth (month over month
- Organic traffic by landing page
- New vs. returning organic visitors
- Traffic from local search queries
🏆 Ranking Metrics
- Keyword positions for target terms
- Local pack rankings
- Featured snippet appearances
- Ranking distribution (top 3, 10, 20)
💰 Conversion Metrics
- Phone calls from organic search
- Direction requests from GBP
- Online order submissions
- Contact form completions
🔗 Authority Metrics
- Domain authority / domain rating
- Referring domains (new backlinks)
- Citation consistency score
- Review count and average rating
The most important thing is connecting these metrics to actual business outcomes. A great cannabis SEO specialist will not just tell you that traffic went up 40%. They will show you that the increase came from high-intent local keywords, that it resulted in 25 more phone calls and 50 more direction requests this month, and that those numbers represent real potential customers walking through your door. That level of accountability is what separates professional agencies from ones just going through the motions.
DIY SEO vs. Hiring a Dispensary SEO Company
This is a fair question, especially if you are a single-location dispensary with a tight budget. Can you handle SEO yourself? The honest answer is: partially.
There are aspects of SEO that a motivated dispensary owner can absolutely handle without an agency. Claiming and completing your Google Business Profile, responding to reviews, posting regularly on your GBP, and keeping your NAP information consistent across directories are all things you can manage in-house. Writing basic blog content about your products and community involvement is also doable if you have someone on your team who can write well.
But there are areas where professional expertise makes a significant difference. Technical SEO, which includes site speed optimization, crawl error resolution, schema markup implementation, and mobile performance tuning, requires specialized knowledge that takes years to develop. Strategic keyword research that goes beyond surface-level tools requires experience in understanding search intent, competition analysis, and content gap identification. And link building, especially in the cannabis space, requires relationships and strategies that you simply cannot replicate as a solo operator.
The Realistic Middle Ground
Many dispensaries start with a hybrid approach. They hire a cannabis SEO expert agency to handle the technical foundation, keyword strategy, and link building, while keeping some content creation in-house. This lets you benefit from professional expertise where it matters most while keeping costs manageable. As your traffic and revenue grow from SEO, you can scale up the agency's involvement. It is a practical approach that recognizes both the value of professional SEO and the budget constraints that many dispensary owners face.
The one thing you should not do is nothing. Every month you delay SEO is a month your competitors are building authority and rankings that become harder for you to overcome. Whether you go full DIY, hire an agency, or take the hybrid route, getting started now is always better than waiting for the "right time."
Frequently Asked Questions
How much does dispensary SEO cost?
Most cannabis SEO companies charge between $1,500 and $5,000 per month, depending on the number of locations, competition in your market, and the scope of services. Some agencies offer starter packages around $1,000/month, while enterprise-level campaigns with multiple locations and aggressive content strategies can run $7,000 or more. Always ask what is included before comparing prices.
How long does it take to see results from cannabis SEO?
Realistic timelines vary, but most dispensaries start seeing measurable improvements in rankings and organic traffic within 3 to 6 months. Local SEO results (like Google Maps visibility) can sometimes show up faster, within 4 to 8 weeks, especially if your Google Business Profile has never been optimized before. Long-term authority building and competitive keyword rankings typically take 6 to 12 months of consistent effort.
Can I do SEO for my dispensary myself?
You can handle basic tasks like claiming and optimizing your Google Business Profile, writing blog posts, and keeping your NAP information consistent. But technical SEO, schema markup, link building, and compliance-aware keyword targeting are areas where a cannabis SEO specialist brings significant value. If your time is limited or your market is competitive, working with a professional agency is usually the smarter investment.
What is the difference between a cannabis SEO company and a regular SEO agency?
A cannabis SEO expert agency understands the advertising restrictions, compliance requirements, and unique consumer search behavior in the cannabis industry. Regular agencies may have strong SEO skills, but they often lack the industry context needed to avoid content takedowns, navigate state-by-state regulations, and target the right keywords. Niche experience translates directly into faster, safer results.
Do I need local SEO or national SEO for my dispensary?
If you operate a physical dispensary location, local SEO should be your top priority. Most cannabis consumers search with local intent, using phrases like "dispensary near me" or "weed shop in [city]." National SEO makes more sense for cannabis brands, product manufacturers, or multi-state operators that sell through distribution rather than a single storefront.
What should I look for in a cannabis SEO agency contract?
Look for clear deliverables, transparent reporting, and reasonable contract terms. Avoid agencies that lock you into 12-month contracts without performance benchmarks. A good contract should outline exactly what work will be done each month, how results will be measured, and what happens if either party wants to end the relationship. Also confirm who owns the content and website changes if you part ways.
Is content marketing important for dispensary SEO?
Absolutely. Content marketing is one of the most effective strategies for cannabis businesses because paid advertising is so restricted. Blog posts, strain guides, educational articles, and local event coverage all help build topical authority, attract organic traffic, and give Google more reasons to rank your site. Dispensaries with active blogs consistently outperform those relying on product pages alone.
How do I know if my cannabis SEO agency is doing a good job?
Track measurable outcomes, not just activity reports. Key indicators include growth in organic traffic, improvement in local pack rankings, increases in phone calls and direction requests from Google Business Profile, and ultimately, more customers walking through your door. If your agency cannot connect their work to these real business outcomes after 4 to 6 months, it is time to ask hard questions.
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