Strategy
Inclusive Brand Experience, Store Visibility, Loyalty Pathways, Customer Action Flow
Duration
7 Weeks
Service
Web Development
thegreenqween.com
Green Qween Cannabis Website Case Study

Overview

Green Qween is an LGBTQ+-owned Los Angeles cannabis dispensary hub serving DTLA and West Hollywood customers with curated products, pickup options, and community-centered retail experiences. The project goal was to create a clear website that reflects its inclusive brand and supports customer action. Just Digital Gurus delivered web development focused on store visibility, product access, deals, loyalty pathways, and smooth navigation. The improved digital presence helps Green Qween communicate credibility, guide visitors efficiently, and support stronger online and in-store customer engagement.

Challenges

  • Reflecting the brand’s inclusive identity while keeping the website practical
  • Creating clear pathways for DTLA and West Hollywood store visitors
  • Making pickup options, deals, and loyalty details easy to access
  • Supporting product discovery without losing the community-focused brand feel
  • Building a smooth mobile experience for quick customer decisions

Results

+49%
Increase in store location interactions
+36%
Growth in loyalty and deals page engagement
+28%
Improvement in pickup action clicks
★★★★★

Green Qween has a strong community voice, and the website needed to carry that same energy. Just Digital Gurus helped us create a cleaner, more useful experience while keeping the brand personality intact.

Taylor Bazley, Co-founder, Green Qween

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